Our badges

Highlights products that are produced organically. That means no synthetic chemicals were used to grow the material fibres. Any materials that are stated as ‘organic’ are third party-certified.

Highlights products made with recycled materials. By the end of 2021, that’ll include 100% of our polyester velvet range (plus a few others). All materials that are stated as ‘recycled’ are third party certified.

Highlights products that are created using reprocessed fabrics, repurposed by-products or upcycled materials – anything goes, as long as it’s innovative! (Our Kysler pet bed is a great example.)

Highlights solid timber that we can trace back to forest of origin. As part of our 2021 goals, we’re committed to only using wood that comes from legal and responsibly managed forests

Highlights products made in a factory that our team has visited recently. We’re committed to regularly visiting manufacturing sites ourselves so we have full visibility of the production process – and our trusted third parties visit any sites that we can't.