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Buying Guide: How to choose towels

Buying Guide: How to choose towels

The easiest way to extend your zen after that soak in the bath? Stepping onto a fluffy bath mat, and wrapping up in a cloud-like towel. Unsure what thickness and absorbency you need, which size to buy, and the style you like? Don’t worry – we’re here to help you choose.

Towel sizes

Towels usually come in standard sizes (but this does vary depending on how and where they’re made):

  • Hand towels (50 x 90cm) – you guessed it. They’re a great size for drying your hands
  • Bath towels (70 x 125cm) are a good everyday size
  • Bath sheets (100 x 150cm) offer a little extra luxury after a bath or shower

Our towels come in sets, too – e.g. a set of 4 towels (x2 hand towels and x2 bath towels) or a set of 2 bath sheets. You can check each option online for details.

Material and quality

All of our towels are made from 100% cotton, which is more absorbent than synthetic fibres. The quality is dependent on the type of cotton used, the way the towel is woven, and the weight (measured in GSM – you can check each range for details).

What is GSM?

GSM stands for ‘grams per square metre’ and is a good indication of how heavy and dense a towel will feel. The higher the GSM, the thicker and more absorbent it will be. 

When buying a towel, think about how often you’ll use it. A lightweight, lower GSM towel (like Alto) will dry more quickly, but heavyweight towels have a more luxurious feel.

What is zero twist?

The term ‘zero twist’ is used to describe a towel with woven, open loops, rather than twisted ones, so it feels softer, lighter and more plush.

How to look after your towels

  • Wash with similar colours at 40 degrees, as per care instructions
  • Harsh cleaning products and bleaching agents, as well as some toiletries and skincare, may damage your towels by breaking down the fibres and stripping off the colour. So rinse your skin well before drying off
  • To prevent any snagging, don’t wash with items that have zips
  • Avoid fabric softeners as they will reduce the absorbency of your towel
  • Tumble dry towels on a low heat to keep them soft and fluffy
  • Avoid dry cleaning, if you can
  • Store clean, dry towels in a cool, well-ventilated space. To keep them looking fluffy, give your towels a shake prior to folding. Or hang with care using the towel loop attached

Bath mats

A bath mat’s main function is to absorb drips from the bath or shower. Essential for safety, they help to limit the risk of slipping – and mean you don’t have to step directly onto a cold floor.


Most of our bath mats are on the larger side (50 x 110cm/70 x 100cm), so make sure you measure up before buying.


The majority of our bath mats are cotton – this means they’re ultra-absorbent and have a soft touch underfoot.

Design and style

Bath mats aren’t just for function – they can add style to your bathroom, too. Inject colour and pattern with an eye-catching design like Fez, or keep it pared-back and stick to subtle textures and pastel tones (for all you minimalists out there).

How to care for your bath mat

  • Wash at 30 degrees unless otherwise stated on the care instructions
  • Wash with similar colours
  • To prevent any snagging, don’t wash with items that have zips
  • Avoid fabric softeners as they will reduce the absorbency of your bath mat
  • Reshape whilst damp