No nonsense design. That’s the philosophy at By Georgsen. The studio behind some of MADE’s most loved collections, like Campton and Aveiro. Founder Morten and his team know a thing or two about creating a bestseller. Their secret? Putting an equal focus on function and form, to produce furniture that “makes people and their homes happier.”
In their bright Valencian studio, you’ll find the team bouncing around ideas, sketching on whiteboards and refining designs using digital models. Their inspiration? The world around them. Think cars, street signs and people. And Morten’s been known to get his best ideas on long-haul flights. Now that’s blue-sky thinking.
Morten’s a lover of natural materials, and believes that traditional crafting methods are the best. “There are only a few sturdy materials you can use, otherwise it just doesn’t work,” he says. His favourites? Wood and metal, and simple upholstery in Scandinavian shades. Classic, meet Nordic.
Aveiro Display Cabinet, Oak & Glass
Nocelle 2 Seater Sofa, Chic Grey
Campton Storage Coffee Table, Oak
Xander Dressing Table, Walnut
Xander Bedside Table, Ash & Navy Blue
Elmer 3 Seater Sofa, Coventry Grey
Xander Triple Wardrobe, Ash & Navy Blue
Aveiro Sideboard. Natural Oak and White
Keaton Sideboard, Walnut