meet the team

What we believe

We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently:

Save up to 70%

arrow icon Direct from the makers

No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.

grouping icon Grouping orders

Every 7 days, we combine all the orders for a piece and put them into production. By only manufacturing what's been ordered, we reduce our costs. And pass the savings onto you.

pricing icon Our pricing

Without the middleman we connect you directly with designers, saving you up to 70% off prices at leading retailers – based on closest equivalent products in design and functionality, but which may differ in other respects, such as finishes and materials. Learn more

tick icon Uncompromised Quality

We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands.

Peace of mind

delivery icon Delivery

Our furniture is made to order, so it can take a little longer to arrive than a 'high street' buy. It's a trade-off - but we believe the quality of the design, the beautiful build and the unbeatable price are worth the wait.

tracking icon Real time tracking

You can keep an eye on your order every step of the way - while it's being made, and while it's being shipped. And if anything changes, we'll be in touch.

returns icon Fuss-free returns

We're sure you will like it, but if not, you can return it to us within seven days of delivery for a refund. Simply contact us with a brief explanation, and we'll arrange for it to be collected by our delivery partners. You should read our terms and conditions for more information on returns & refunds.

People who believe in us

Brent Hoberman

Founder of MyDeco and, board director of the Guardian Media Group.

Marc Simoncini

Founder of iFrance and Meetic, the leading online dating business which floated on the Paris stock market with a market capitalisation of 500M€.

John Hunt

Founder of the Seattle Coffee Company (sold to StarBucks), Syzygy (e-business consultancy floated on the German stock exchange) and Obongo (acquired by AOL Time Warner).

Profounders Capital

A London-based venture capital fund powered by some of the most successful UK entrepreneurs.

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Contact us Say hello
Visit us Ninth Floor showroom will cut out the middle man, and allow
users to buy bespoke or designer furniture directly
from the manufacturers.


The pocket-friendly website that invites users
to vote on which designs make it from the
drawing board into production


If you're interested in fine - and new -
design, there's a fresh website worth checking out.


Furniture company is
trailblazing the world of e-retail by letting you
choose what it manufactures.


The Independent Top 50 Best Furniture Shops

finalist at the new-media-age effectiveness award

Winner of the Telegraph Tech Start-up 100 E-commerce, finance and payment winner- class of 2011

Highly commended website of the year 2010-